St. Petersburg Skin and Laser is a dermatology clinic that provides a wide range of medical and cosmetic dermatology services. It was founded in 2020 by Dr. Kat Kesty, who brings a wealth of knowledge and experience to the clinic. Dr. Kesty is not only a Board Certified Dermatologist but also a Fellowship Trained Cosmetic and Laser Surgeon, making her the only one in the Tampa Bay Area.
St. Petersburg Skin & Laser understood the importance of having a strong online presence and reputation in today's digital age. That's why they sought the help of Thrasker - a digital agency known for its expertise in creating strong brand identities and helping businesses stand out from the competition. The challenge for Thrasker was to come up with a solution that would not only help St. Petersburg Skin & Laser establish a solid online presence across all platforms. but also reach the right target audience and position the clinic as a market leader in its industry.
Thrasker's solution was tailored specifically to meet the needs
and goals of St. Petersburg Skin & Laser. Our team took a
data-driven approach, ensuring that the campaigns effectively
reach the right people and bring in the desired results.
The focus of our Facebook & Instagram campaign was to figure out the preferred point of contact for the audience, and for that purpose, our designers used their skills and creativity to create graphics that not only looked visually appealing but also effectively communicated the message that we tried to present in every step of our funnel.
We faced an even bigger challenge with the Google ads, mostly because of the specific terms that we had to include in our keyword list. We continuously monitored the performance of the ads and made adjustments to improve the results. This allowed us to maximize the campaigns' reach and ensure they were reaching the right audience.
Overall, the comprehensive approach taken by Thrasker allowed us to effectively solve the challenge faced by St. Petersburg Skin & Laser and establish them as a market leader in the industry.
The results of Thrasker's efforts were remarkable and demonstrated the impact of a well-executed marketing strategy. Starting from ground zero, over the past few years, we managed to continuously improve the performance of the campaigns, and for that purpose, we are going to take a look at some of the key metrics of the campaign.
Impression Absolute Top is the percentage of the ad impressions that are shown as the very first ad.
Click-Through-Rate (CTR) is a metric that tells the number of clicks that the ad receives divided by the number of times the ad is shown.
Cost-Per-Acquisition (CPA) is a metric that measures the total cost for a customer.
Thrasker's comprehensive approach to marketing and branding helped St. Petersburg Skin & Laser establish itself as a market leader and reach its target audience. With a strong brand identity, the clinic is now well-positioned to continue its success in the years to come.GET A FREE PROPOSAL