Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing • 5 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides • 6 minutes read
A growing number of people aren't browsing for products themselves anymore. They're asking an AI assistant to do it for them: compare options, check reviews, find the best price, and increasingly, complete the purchase entirely. This is usually called agentic commerce, and it's moved from "interesting idea" to "actually happening" faster than most ecommerce owners have registered.
Marketing • 5 minutes read
Google has changed how search results look more times than anyone can count. Most of those changes were cosmetic. This one isn't, and the data backs that up more clearly than almost any previous update.
Marketing • 4 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing • 4 minutes read
Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing • 5 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides • 6 minutes read
A growing number of people aren't browsing for products themselves anymore. They're asking an AI assistant to do it for them: compare options, check reviews, find the best price, and increasingly, complete the purchase entirely. This is usually called agentic commerce, and it's moved from "interesting idea" to "actually happening" faster than most ecommerce owners have registered.
Marketing • 5 minutes read
Google has changed how search results look more times than anyone can count. Most of those changes were cosmetic. This one isn't, and the data backs that up more clearly than almost any previous update.
Marketing • 4 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing • 4 minutes read
Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing • 5 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides • 6 minutes read
A growing number of people aren't browsing for products themselves anymore. They're asking an AI assistant to do it for them: compare options, check reviews, find the best price, and increasingly, complete the purchase entirely. This is usually called agentic commerce, and it's moved from "interesting idea" to "actually happening" faster than most ecommerce owners have registered.
Marketing • 5 minutes read
Google has changed how search results look more times than anyone can count. Most of those changes were cosmetic. This one isn't, and the data backs that up more clearly than almost any previous update.
Marketing • 4 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing • 4 minutes read
Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing • 5 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides • 6 minutes read
A growing number of people aren't browsing for products themselves anymore. They're asking an AI assistant to do it for them: compare options, check reviews, find the best price, and increasingly, complete the purchase entirely. This is usually called agentic commerce, and it's moved from "interesting idea" to "actually happening" faster than most ecommerce owners have registered.
Marketing • 5 minutes read
Google has changed how search results look more times than anyone can count. Most of those changes were cosmetic. This one isn't, and the data backs that up more clearly than almost any previous update.
Marketing • 4 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing • 4 minutes read