You launch a Meta ad, the leads come in, and for a while everything looks great. Then the cost per result starts to creep up. If you've run Meta ads for any length of time, you've probably been there, and the first instinct is usually to blame the ad, or whoever is running it.
Marketing & Tips & How-To Guides • 5 minutes read
Your UI can look great and still fail because looking good and working well are two different things, and a screenshot only shows the first one.
Design & Tips & How-To Guides • 9 minutes read
Is "clean" design just a nice way of saying safe? Often, yes. Almost nobody objects to clean design, so it's the easy choice. It becomes a problem when "clean" is the only idea behind a design. New 2026 data shows people struggle to tell companies apart. And brand research shows that logos made only of words are much harder to remember than logos with a distinctive element.
Design & Tips & How-To Guides • 6 minutes read
Here's a stat worth getting right: according to Google's own mobile page speed research, based on an analysis of 11 million mobile landing pages, the probability of a visitor bouncing increases by 90% as load time goes from 1 to 5 seconds. That's not "90% of people leave." It's a 90% increase in the odds of them leaving. Small difference in wording, big difference in meaning, but the takeaway lands the same either way: speed matters, a lot.
Design & Development • 4 minutes read
Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design & Tips & How-To Guides • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing & Tips & How-To Guides • 5 minutes read
A growing number of people use AI to help them shop. In Adobe's April 2026 report, which included a survey of more than 5,000 U.S. respondents, 39% of consumers said they've used AI for online shopping, and 85% of those people said it improved their experience. Some AI tools can now complete the purchase too. This is usually called agentic commerce. Here's what the 2026 data shows, and what to check on your own store.
Marketing & Tips & How-To Guides • 4 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides & Marketing • 6 minutes read
AI Overviews now appear on roughly half of the Google queries BrightEdge tracks, and most Google searches end without a click. Here's what the 2026 data shows about how AI is changing search, and what Google itself says you need to do.
Marketing & Tips & How-To Guides • 6 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing & Tips & How-To Guides • 4 minutes read
You launch a Meta ad, the leads come in, and for a while everything looks great. Then the cost per result starts to creep up. If you've run Meta ads for any length of time, you've probably been there, and the first instinct is usually to blame the ad, or whoever is running it.
Marketing & Tips & How-To Guides • 5 minutes read
Your UI can look great and still fail because looking good and working well are two different things, and a screenshot only shows the first one.
Design & Tips & How-To Guides • 9 minutes read
Is "clean" design just a nice way of saying safe? Often, yes. Almost nobody objects to clean design, so it's the easy choice. It becomes a problem when "clean" is the only idea behind a design. New 2026 data shows people struggle to tell companies apart. And brand research shows that logos made only of words are much harder to remember than logos with a distinctive element.
Design & Tips & How-To Guides • 6 minutes read
Here's a stat worth getting right: according to Google's own mobile page speed research, based on an analysis of 11 million mobile landing pages, the probability of a visitor bouncing increases by 90% as load time goes from 1 to 5 seconds. That's not "90% of people leave." It's a 90% increase in the odds of them leaving. Small difference in wording, big difference in meaning, but the takeaway lands the same either way: speed matters, a lot.
Design & Development • 4 minutes read
Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design & Tips & How-To Guides • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing & Tips & How-To Guides • 5 minutes read
A growing number of people use AI to help them shop. In Adobe's April 2026 report, which included a survey of more than 5,000 U.S. respondents, 39% of consumers said they've used AI for online shopping, and 85% of those people said it improved their experience. Some AI tools can now complete the purchase too. This is usually called agentic commerce. Here's what the 2026 data shows, and what to check on your own store.
Marketing & Tips & How-To Guides • 4 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides & Marketing • 6 minutes read
AI Overviews now appear on roughly half of the Google queries BrightEdge tracks, and most Google searches end without a click. Here's what the 2026 data shows about how AI is changing search, and what Google itself says you need to do.
Marketing & Tips & How-To Guides • 6 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing & Tips & How-To Guides • 4 minutes read
You launch a Meta ad, the leads come in, and for a while everything looks great. Then the cost per result starts to creep up. If you've run Meta ads for any length of time, you've probably been there, and the first instinct is usually to blame the ad, or whoever is running it.
Marketing & Tips & How-To Guides • 5 minutes read
Your UI can look great and still fail because looking good and working well are two different things, and a screenshot only shows the first one.
Design & Tips & How-To Guides • 9 minutes read
Is "clean" design just a nice way of saying safe? Often, yes. Almost nobody objects to clean design, so it's the easy choice. It becomes a problem when "clean" is the only idea behind a design. New 2026 data shows people struggle to tell companies apart. And brand research shows that logos made only of words are much harder to remember than logos with a distinctive element.
Design & Tips & How-To Guides • 6 minutes read
Here's a stat worth getting right: according to Google's own mobile page speed research, based on an analysis of 11 million mobile landing pages, the probability of a visitor bouncing increases by 90% as load time goes from 1 to 5 seconds. That's not "90% of people leave." It's a 90% increase in the odds of them leaving. Small difference in wording, big difference in meaning, but the takeaway lands the same either way: speed matters, a lot.
Design & Development • 4 minutes read
Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design & Tips & How-To Guides • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing & Tips & How-To Guides • 5 minutes read
A growing number of people use AI to help them shop. In Adobe's April 2026 report, which included a survey of more than 5,000 U.S. respondents, 39% of consumers said they've used AI for online shopping, and 85% of those people said it improved their experience. Some AI tools can now complete the purchase too. This is usually called agentic commerce. Here's what the 2026 data shows, and what to check on your own store.
Marketing & Tips & How-To Guides • 4 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides & Marketing • 6 minutes read
AI Overviews now appear on roughly half of the Google queries BrightEdge tracks, and most Google searches end without a click. Here's what the 2026 data shows about how AI is changing search, and what Google itself says you need to do.
Marketing & Tips & How-To Guides • 6 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing & Tips & How-To Guides • 4 minutes read
You launch a Meta ad, the leads come in, and for a while everything looks great. Then the cost per result starts to creep up. If you've run Meta ads for any length of time, you've probably been there, and the first instinct is usually to blame the ad, or whoever is running it.
Marketing & Tips & How-To Guides • 5 minutes read
Your UI can look great and still fail because looking good and working well are two different things, and a screenshot only shows the first one.
Design & Tips & How-To Guides • 9 minutes read
Is "clean" design just a nice way of saying safe? Often, yes. Almost nobody objects to clean design, so it's the easy choice. It becomes a problem when "clean" is the only idea behind a design. New 2026 data shows people struggle to tell companies apart. And brand research shows that logos made only of words are much harder to remember than logos with a distinctive element.
Design & Tips & How-To Guides • 6 minutes read
Here's a stat worth getting right: according to Google's own mobile page speed research, based on an analysis of 11 million mobile landing pages, the probability of a visitor bouncing increases by 90% as load time goes from 1 to 5 seconds. That's not "90% of people leave." It's a 90% increase in the odds of them leaving. Small difference in wording, big difference in meaning, but the takeaway lands the same either way: speed matters, a lot.
Design & Development • 4 minutes read
Scroll through any design showcase site and you'll see the same thing: gradient-heavy dashboards nobody could actually operate, onboarding animations too slow to sit through twice, buttons so minimal you'd need a tooltip to find them. It's beautiful. It has almost nothing to do with how real people use real software.
Design & Tips & How-To Guides • 6 minutes read
There's a lot of marketing advice out there, and most of it contradicts itself. Post more. Post less. Lead with price. Never mention price. Give people every detail. Keep it simple. At some point, the noise stops being useful and starts being the problem.
Marketing & Tips & How-To Guides • 5 minutes read
A growing number of people use AI to help them shop. In Adobe's April 2026 report, which included a survey of more than 5,000 U.S. respondents, 39% of consumers said they've used AI for online shopping, and 85% of those people said it improved their experience. Some AI tools can now complete the purchase too. This is usually called agentic commerce. Here's what the 2026 data shows, and what to check on your own store.
Marketing & Tips & How-To Guides • 4 minutes read
A social media manager's day rarely involves writing in their own voice. Most of it is spent being other people, or more accurately, other brands: switching between three or four completely different personalities before lunch, none of which are their own. Our own Social Media Manager does this daily, and research on cognitive switching suggests it's a genuinely harder job than it looks from the outside, one that draws on a very specific kind of mental effort most people never have to sustain for eight hours straight.
Tips & How-To Guides & Marketing • 6 minutes read
AI Overviews now appear on roughly half of the Google queries BrightEdge tracks, and most Google searches end without a click. Here's what the 2026 data shows about how AI is changing search, and what Google itself says you need to do.
Marketing & Tips & How-To Guides • 6 minutes read
Everyone in marketing has heard advice like this: confident, repeated everywhere, and wrong. It's not debatable, just wrong: the kind of thing that sounds smart enough that nobody questions it until months later, when you're staring at a budget report trying to figure out where it all went.
Marketing & Tips & How-To Guides • 4 minutes read