Twitter allows you to keep the advertising for your company short and sweet. Shorter messages mean you’ll have to be much more direct in those messages. Combined with the real time updates, it will be easy for your readers to interact with and stay up to date with you and your business. It is also possible to provide live customer service because of this which can further help you and your customers engage.
Twitter also has its own ad system. Similar to currently existing advertising systems, Twitter allows you to target your followers, keywords, and interests. By using these features, you can effortlessly build the audience that you want.