Instagram is a relatively new social media platform. Its focus is purely visual – and that is a very powerful asset when used correctly. The key advantage of using Instagram is taking advantage of its graphic based interaction. Using pictures to communicate to your audience will make you much more engaging. This will help you connect with your audience and build a trusting and long-lasting relationship.
Since Instagram is a mobile application, it will mostly help you gain publicity from mobile users. Mobile users means a younger demographic, so strategically taking that into account can help you gain the attention of this audience.
Also, Instagram is free advertising. It is a free app and you can post pictures of anything related to your businesses. This includes advertisements. A picture is worth a thousand words and a picture can catch the attention of a thousand people.