While many people consider Google+ to simply be a clone of Facebook, Google+ actually has many unique features that helps differentiate it from its competitors.
Google+ allows the integration of Google’s own search engine. Google+ posts can individually rank on the Google search engine. This means if you are active on Google+, you can increase your chances of being seen. It also allows the integrated use of other Google products such as Google AdWords and Google Maps and even YouTube. Since these are all very useful applications on their own already, it can greatly help your business when combined together with a social media platform.