Facebook is by far the most in-depth as well as the most popular form of social media marketing. With over one billion monthly active users, it has an audience that is hard to ignore.
Facebook allows your business to have its own customized page. This page can contain detailed descriptions of your company, pictures and videos, as well as testimonials of your satisfied customers. Your page can also post any news or announcements to any of your followers to keep them up to date. This will make your business seem much more approachable through actively engaging with your audience.
Another key feature of using Facebook advertising is the ads that Facebook provides. Facebook ads are extremely flexible. It can target specific audiences based on age, location, interests, and much more. Facebook allows text or image based ads that are integrated everyone’s Facebook page. This makes it seem like your ad is part of their feed and increases the likelihood of being clicked on.