While Bing doesn’t seem to be as popular as Google, it is still seen to bring in traffic to websites through search engine optimization and marketing.
Bing uses a different algorithm than Google. This means that you could potentially get different customers from Bing than you would from Google.
Bing has less competitors than Google does while also providing a more specific targeting function. This means that the audience that you find with Bing Ads are more likely to be interested in you than the audience you find with Google.