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While Bing doesn’t seem to be as popular as Google, it is still seen to bring in traffic to websites through search engine optimization and marketing.

Bing uses a different algorithm than Google. This means that you could potentially get different customers from Bing than you would from Google.

Bing has less competitors than Google does while also providing a more specific targeting function. This means that the audience that you find with Bing Ads are more likely to be interested in you than the audience you find with Google.

 

Bing Ads

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